The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. Scott Galloway shares stats about their dominance and motivation and what happens when a society prizes shareholder value over everything else.
Our competitive advantage as species is our brain. It have the capacity of formulate difficult questions, but it don't have the capacity to answer it. We need a God, and actually this is Google. Facebook taps in our instinctive need to be loved and love others. Amazon is our consumptive gut. Apple isn our basic instinct, sex.
The key to business is tapping into the irrational organs. And this companies have disarticulated who we are for convince our that we need their products. This companies are controlling the world market, and is our fault. We've personified these companies, and this is a problem, because there are dominating the world.
(On the speech he mentions some examples that reinforce his theory).
In my opinion, I agree with this theory. I think that this companies are monopolizing (not exaggerated but monopolizing) the world. They have the control of the most important social networks (Facebook), world market (Amazon), technology products (Apple) and Internet (Google). And people are addict to it, there are necessaries in our live. We have created a need of this services, and it's not good, because they can do what they want and we don't do nothing for change it.
The key to business is tapping into the irrational organs. And this companies have disarticulated who we are for convince our that we need their products. This companies are controlling the world market, and is our fault. We've personified these companies, and this is a problem, because there are dominating the world.
(On the speech he mentions some examples that reinforce his theory).
In my opinion, I agree with this theory. I think that this companies are monopolizing (not exaggerated but monopolizing) the world. They have the control of the most important social networks (Facebook), world market (Amazon), technology products (Apple) and Internet (Google). And people are addict to it, there are necessaries in our live. We have created a need of this services, and it's not good, because they can do what they want and we don't do nothing for change it.
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